Brand system · Vol. I

Brand system · Vol. I

Rare bottles, wrapped in one green.

La Botillería · Premium Bodega · Galerija, Beograd

The La Botillería single-bottle box in Emerald, wordmark in gold and the LB monogram blind-embossed, beside a bottle of whisky, a crystal glass being poured and a cigar

I. The name

The bottle shop, dressed for the evening.

A botillería, in Chile, is the corner shop where you buy a bottle on the way to dinner. La Botillería keeps the warmth of that shop and moves it into Galerija, Belgrade, with rare spirits, wine, sake, fine tobacco and a few good things to eat with them.

The idea

Everything here is about restraint and light. One serif wordmark, warm against black. A green you'd find in a bottle held up to a lamp. Small measures of whiskey brown. The shelves are full, so the brand doesn't have to be.

How to use this book

Click, drag and type: almost everything on this page works. Colors copy their codes, the shelf talker fills in as you write, and the tokens at the end carry the system into code.

bo·ti·lle·rí·anoun, Chilean Spanish. A shop that sells wine and spirits by the bottle; from botella, bottle.
La BotilleríaBrand systemI
II

The mark

A high-contrast serif wordmark with "Premium Bodega" set wide underneath, the way a vintage sits under a name. The monogram folds the L into the B, for anything small enough to need a signature: a seal, a cork, a box lid.

Wordmark with descriptor
Version
Ground
Finish
Rules

Clear space

Half the height of the capital B, on every side. The monogram keeps a margin of a quarter of its own width. Stacked, the monogram sits one cap height of the name above it.

Smallest sizes

Wordmark with descriptor: 35 mm or 160 px wide. Below that, drop "Premium Bodega". Monogram: 8 mm or 24 px tall.

Which version

The wordmark signs the shop, the bag and the website. The monogram signs everything you hold: seals, tags, boxes, the avatar.

Sake on Emerald VelourYes
Dram on SmokeYes
Whiskey on Emerald: too darkNo
StretchedNo
Off-palette colorNo
Drop shadowsNo
RotatedNo
La Botillería
Retyped in ValkyNo
La BotilleríaThe markII
III

Color

Four colors taken off the shelves, and one tint for the dark. Sake is the page, Emerald is the signature, Smoke is the structure, and Whiskey is poured in small measures. Click a color to copy its code.

Proportion · Sake 45 · Emerald 28 · Smoke 19 · Whiskey 6 · Dram 2Whiskey stays an accent

Emerald and Smoke are neighbors, never partners. They're almost the same darkness (1.15:1), so one is never text on the other. Put Sake or Dram on top of either.

Whiskey lives on Sake. It reads at 5.6:1 on ivory and disappears on the darks. On Emerald and Smoke, use Dram instead.

Sake is the default page. White is never used; on screen and on paper, the light is always ivory.

One gold. Dram on screen, warm gold foil in print. No gradients, glows or metallic inks beyond that.

La BotilleríaColorIII
IV

Type

Two voices. Valky speaks: names, headlines, prices, anything that should feel like a label on an old bottle. Poppins SemiBold labels: wide, small capitals that do the filing. Poppins Regular carries running text, because Valky is a display face.

DisplayAa
Valky RegularNames, headlines, prices and quotes. 24 px and up.
Labels and textAa
Poppins SemiBoldCapitals tracked 0.22–0.3 em for labels. Poppins Regular for body copy.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 & ? ! ¿ ¡ ( ) « » ‘ ’ “ ” · • … £ $ € š ž Š Ž ñ í é á

D1Rare bottlesValky · 88 / 88
H1Highland, eighteen yearsValky · 56 / 60
H2Junmai Daiginjo, NiigataValky · 36 / 40
H3Pairs with aged ComtéValky · 26 / 30
L1Single malt · ScotlandPoppins SemiBold · 12 · +0.26 em
P1Honey, orange peel and a long, dry finish.Poppins Regular · 17 / 28
P2Alcohol is sold to adults aged 18 and over.Poppins Regular · 14 / 22

Whisky · Scotland · 18 years

Highland Single Malt

Honey and orange peel on the nose, a little smoke from the cask, and a long, dry finish. Best neat, or with one drop of water. Click any line and type to try your own.

Valky has no č, ć, đ and no long dashes. Those characters fall back to Cormorant Garamond here, which is close but not the same. Worth asking the foundry for them, or drawing them, before any Serbian headline goes to print.

La BotilleríaTypeIV
V

Finishes & pattern

The identity is meant to be touched. Three finishes carry the name and the monogram, and one pattern dresses the paper. Gold is always flat: Dram on screen, hot foil in print.

Gold on EmeraldBox lids, bags and gift cards. Hot foil on soft-touch Emerald stock.
Blind emboss on EmeraldThe single-bottle box and business cards. No ink, just shadow.
Deboss on Whiskey leatherAprons, humidor labels, tasting-menu covers.
The La Botillería box from above: wordmark and Galerija Belgrade in gold, the LB monogram blind-embossed, next to a bottle of whisky, two crystal glasses and a cigar
The single-bottle boxBoth finishes on one lid: gold for the name, blind emboss for the monogram.

The gift cards

Three fronts, one per mood, and a back left mostly empty for the note.

Gift card front in Emerald: wordmark and LB in gold over a blind-embossed vine and grape square
Emerald, gold
Gift card front in Whiskey: wordmark and LB in Sake over a blind-embossed tobacco leaf square
Whiskey, Sake
Gift card front in Dram: wordmark and LB in Smoke over a blind-embossed wheat square
Dram, Smoke
Back of the card on Sake paper: the box photo, the line Rare bottles, made for incredible moments, and space to write
The back, for writing
Three blind-embossed illustration panels: grapevines on Emerald for wine, tobacco leaves on Whiskey for cigars, wheat on Dram for whiskey
Three illustrations, one per shelfGrapevines for wine, tobacco for cigars, wheat for whiskey. Pressed into the paper, so they show only when the light catches them.

The monogram pattern

For tissue paper, box linings and gift wrap. Choose a paper, an ink and a rhythm; copy the SVG for the printer.

Paper and ink
Layout
La BotilleríaFinishes & patternV
VI

The shelf

New in this system: the paper that lives on the shelves. Fill in the form and the shelf talker and price tag set themselves, in the house style. Sample bottles, sample prices.

Version
Whisky
Highland Single Malt
Scotland · 18 years · 43%
Honey, orange peel and a little smoke. A long, dry finish.
RSD14 900
Highland Single Malt
18 years · 43%14 900
La BotilleríaThe shelfVI
VII

On screen

Also new: the parts a La Botillería website is built from, working right here. An age gate, header, a cover, filters, product cards, a bag that counts, the newsletter and the visit block. Sample products and prices.

Try everything
This month · Galerija, Beograd

Rare bottles, kept well.

Single malts, grower Champagne, sake from small breweries and cigars that were worth the wait.

In the cellar

Buttons: primary, secondary, outline, link, disabled

The cellar letter

New arrivals and tastings, once a month. Nothing else.

Visit

Where
Galerija, Vudroa Vilsona 14, 2nd floor, unit 312, Beograd
When
Every day, 10:00 to 22:00 (sample hours)
Tastings
Thursdays at 19:00, by booking
© 2026 La Botillería · Premium BodegaAlcohol and tobacco are sold to adults aged 18 and over.
La BotilleríaOn screenVII
VIII

In store

The sign in Galerija: the wordmark lit warm against black, the one moment the identity is allowed to glow.

La Botillería storefront in Galerija, Belgrade, with the lit wordmark over the entrance and bottles on black metal shelving
Galerija, BeogradPackaging and print applications follow.
La BotilleríaIn storeVIII
IX

Tokens

Everything above as CSS variables, ready for the website.

Load Valky from your own files with @font-face, and Poppins 400 and 600 from Google Fonts. Cormorant Garamond covers the characters Valky doesn't have.

/* La Botillería · design tokens */
:root {
  /* color */
  --lb-emerald: #123A32;  /* Emerald Velour, the signature */
  --lb-smoke:   #2B2A28;  /* structure, type on light */
  --lb-sake:    #F3EEE2;  /* the page */
  --lb-whiskey: #8B4F24;  /* accents on Sake only (5.6:1) */
  --lb-dram:    #CB9150;  /* accents on Emerald or Smoke; gold foil in print */
  --lb-paper:   #EAE3D4;  /* panels on Sake */
  --lb-muted:   #625D55;  /* secondary text on Sake */

  /* type */
  --lb-display: 'Valky', 'Cormorant Garamond', Georgia, serif;
  --lb-sans:    'Poppins', 'Helvetica Neue', Arial, sans-serif;
  --lb-d1:    400 88px/1 var(--lb-display);
  --lb-h1:    400 56px/1.05 var(--lb-display);
  --lb-h2:    400 36px/1.1 var(--lb-display);
  --lb-h3:    400 26px/1.15 var(--lb-display);
  --lb-label: 600 12px/1.3 var(--lb-sans);  /* uppercase, letter-spacing .26em */
  --lb-p1:    400 17px/1.65 var(--lb-sans);
  --lb-p2:    400 14px/1.6 var(--lb-sans);

  /* shape */
  --lb-radius: 0;          /* square corners everywhere */
  --lb-rule:   1px solid rgba(43,42,40,.16);
  --lb-button: 600 10.5px/1 var(--lb-sans);  /* uppercase, .22em */
}